Because we love studying human behavior.
We bring experimental research on human behavior into businesses because we believe that every decision making process should be based on empirical evidence. mettendo al centro l’essere umano e la sostenibilità.
The core purpose of any organization is to create value for its stakeholders: external customers, human resources and investors.
Thus, the success of any organization is determined by a series of critical decisions that revolve around all the products and the processes humans are constantly interacting with.
Understanding the drivers of human behavior in different decision-making contexts allows us to help companies maximize the value of their products and processes.
From our perspective, we believe that human beings should be at the core of every step of a design thinking process.
Indeed, the effectiveness of a design depends on its ability to change people behavior.
We help businesses answer the question:
"Which solution maximizes the performances of our products or processes?"
Umana-Analytics stems from a spin-off company of the Department of Neuroscience, Brain Imaging and Clinical Sciences of the University of Chieti-Pescara.
Umana is both a company that develops and commercializes technologies for the study of human behavior and an experimental research center. We have access to a wide range of multidisciplinary scientific expertise and advanced technologies, thanks to which we proposes "tailor-made" studies, tailored on our clients' needs.